Knowing when your audience is most active online helps ensure that doesn’t happen.” Trish Riswick, Hootsuite’s Social Engagement Specialist notes: “The worst thing in the world is having an amazing post that you’ve worked so hard on and then it doesn’t get the traction that you wanted it to. This brings us to the bad news: it’s hard to agree on a single standard “best time to post on social media.” Everyone and their uncle has done a study on industry benchmarks - but the real source of truth always comes back to your own data on your own followers. After a couple weeks, based on your assessment, you’ll find what works best for you.” Is there really a best time to post on social media?īecause newsfeed algorithms (especially the Twitter algorithm and Instagram algorithm) consider “recency” as a major ranking signal, posting your content when your followers are online is one of the simplest ways to improve your organic reach. Start off by posting in the morning, afternoon, and at night and see which times tend to pick up.

If you’re just starting out on social media and don’t have a lot of past data or audience insights to work with, these posting times are a great place to start.Įileen Kwok, Hootsuite’s Social Marketing Coordinator told us: “It’s good to test out different times and see what works best for you. (Preferably using Hootsuite analytics, which tell you the exact best posting time based on the unique behaviors of your audience). You’ll find your real personal best time to post on social media by posting often and measuring performance as you go. The truth is that there is no single best time to post for everyone. The best time to post on TikTok is 1:00 PM PST on Sundays.The best time to post on LinkedIn is 1:00 PM PST on Mondays.The best time to post on Twitter is 9:00 AM PST on Fridays.The best time to post on Instagram is 9:00 AM PST on Mondays.The best time to post on Facebook is 10:00 AM PST on Mondays.But every network has its own sweet spot. Generally, the best time to post on social media overall is 9:00 AM PST (12:00 PM EST) on Mondays. The overall best times to post on social media in 2023 Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Best day and time to post on instagram